PwC Embraces Crypto Expansion Amid U.S. Regulatory Clarity
PwC, one of the Big Four accounting firms, is making a strategic pivot toward cryptocurrency services after years of caution. The firm's U.S. senior partner, Paul Griggs, cited reduced legal uncertainty under recent regulatory changes as the catalyst for this shift. The Trump administration's policies, including the GENIUS Act, have provided clearer guidelines for digital assets, particularly stablecoins and tokenized assets.
The global stablecoin market, now valued at over $317 billion, represents a key opportunity. PwC will focus its expanded audit and advisory services on this sector, leveraging newfound regulatory confidence. "We're leaning in," Griggs stated, emphasizing the firm's commitment to long-term involvement in crypto markets.